H&M shared a sneak preview of their exciting new collaboration with renowned designer, Isabel Marant, this morning through Twitter!
— H&M (@hm) July 9, 2013
We found out back in early June that the brand and designer were pairing up to create this H&M x Isabel Marant collection to debut in November of this year. It’s so exciting as the designer exudes Parision chic and is determined to incorporate this in the new pieces.
“H&M works with the best designers, and this invitation is an exciting honor,” Marant said in a release. “I aim at creating something real–something women want to wear in their everyday lives–with a certain carefree style. I think this is very Parisian: You dress up, but don’t pay too much attention to it, and you still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be combined following one’s own instincts, and my take on fashion is all about personality.”
Isabel Marant is popularly known for her work in recent years, using international model superstars as the face of her exciting seasonal campaigns. She effortlessly combine looks that are edgy, yet femine & exotic but romantic.
I’m so excited to see H&M release more sneak peeks as it gets closer to the launch of this exciting collabo! I love that one of Isabel’s main priorities is to make the line accessible and versatile. Every item I buy for my closet, I try to think of all the various ways it can be worn & styled. If a dress works well for work when paired with a blazer, transitions easily into night with a pair of heels, and dresses down easily for a day of shopping in flats – then it is basically a triple threat in my opinion and definitely something worth adding to my closet. H&M’s collaborations are always fantastic, and this is one of the shops I usually turn to for a polished day or night look.
For more info on Isabel Marant, check out Vogue’s wonderful review of the designer’s history & style here.